I learnt this also because prior to a career in technology, I worked with brands and products that were solving trivial issues at best and that were bought mostly because of clever marketing. So, these days I get excited about talented people driving tech products that are solving real pain points and market inefficiencies.
I am passionate about modern and contemporary art, culture at large, reading, philanthropy and international relations. Living in Amsterdam but spending a lot of time in Paris and Guethary.
Over the past 20 years I have gained experience in international marketing, sales, general management and the world of venture capital. Before joining Keen Venture Partners I was a general partner at Prime Ventures, where I invested in and served as board member of Cint, Greetz, Layar, Takeaway.com and Bright Computing. Prior to Prime, I was board member and Chief Operating Officer of TomTom, the personal navigation company. I lead the international expansion and I was part of the leadership team that IPO-ed the company. Before my time at TomTom I held a number of senior directors’ positions at MARS Inc. and Unilever NV. I hold an MA degree in Law from the University of Amsterdam and an MBA degree from the Rotterdam School of Management.
Apart from professional board seats at Studyportals, Eclectic IQ, Teamleader, and Nextail, I support Mollie and serve on the boards of Crisp and Wehkamp. Non-for-profit activities include being a board member of the Prince Claus Fund for Culture.