I learnt this also because prior to a career in technology, I worked with brands and products that were solving trivial issues at best and that were bought mostly because of clever marketing. So, these days I get excited about talented people driving tech products that are solving real pain points and market inefficiencies.
I am passionate about modern and contemporary art, culture at large, reading, philanthropy and international relations. Living in Amsterdam but spending a lot of time in Paris and Guethary.
Over the past 20 years I have gained experience in international marketing, sales, general management and the world of venture capital. Before joining Keen Venture Partners I was a general partner at Prime Ventures, where I invested in and served as board member of Cint, Greetz, Layar, Takeaway.com and Bright Computing. Prior to Prime, I was board member and Chief Operating Officer of TomTom, the personal navigation company. I lead the international expansion and I was part of the leadership team that IPO-ed the company. Before my time at TomTom I held a number of senior directors’ positions at MARS Inc. and Unilever NV. I hold an MA degree in Law from the University of Amsterdam and an MBA degree from the Rotterdam School of Management. Not-for-profit activities include a.o being a board member of the Prince Claus Fund for Culture, Cultural Emergency Response NGO and of several philanthropic family trusts.
At Keen I support: Crisp, FINN, Mollie, Lendis, Nextail, Gourmey, allO, Bits of Stock, and Studyportals.