Joost Doense

Adoption Partner
Defence
Helping good startup ideas navigate through the fog of war and the byzantine bureaucracies that sometimes surround them.

In my twenties I didn’t quite know what I wanted to do but  but to my own surprise became a professional soldier after fulfilling my military service. Ultimately a fantastic choice and the start of a rewarding career with many lessons valuable beyond the military.

Si vis pacem, para bellum: much work still needs to be done in strengthening defense. Gaining a foothold in the defense sector is difficult, especially for startups, and opportunities can be missed. I’m happy to use my knowledge, experience and network when I see potential value for defense that might otherwise go unnoticed.

Professional Bio

40+ years in the Royal Netherlands Army, including about 20 years in leadership roles up to colonel. Broad operational background ranging from missions in Bosnia, Afghanistan and Iraq to national operations and policy roles. Commanded a combat unit of about 600 soldiers, led the Netherlands Royal Military Academy and served as observer, evaluator and trainer of large army units. Experienced in leadership, military planning, crisis management and organizational development. Retired from active service in 2024 and working in the defence sector as project manager, trainer, advisor and now also proud to support Keen with helping entrepreneurs navigate through the MOD world.