Plan A Raises a $10M Series A

November 3, 2021 -- Greentech start-up Plan A, the leading platform of science-based tools for carbon accounting, decarbonisation, and ESG management, has successfully closed its Series A funding round. European venture capital firm HV Capital is leading the USD 10 million round in the German company jointly with Netherlands-based Keen Venture Partners, with existing investors Demeter IM and coparion doubling down on its seed investment. Plan A will use the capital to further develop its platform and expand internationally, with the opening of offices in London, Munich, Paris and other international hubs.

Internationally established provider builds on software's unique ESG capabilities

To help companies meet the ever-increasing societal and regulatory pressures, Plan A is further deepening its SaaS platform's calculation engine and machine learning capabilities, as well as expanding the decarbonisation tooling and Scope 3 calculations for various industries. In addition to the existing software functionalities for detailed corporate carbon footprint accounting and AI-driven decarbonisation planning, Plan A is launching an ESG tool for measuring, analysing, and reporting to address all existing and upcoming regulations.

International clients such as BMW, Société Générale, JOKR, Apax, and the European Union already successfully use and rely on Plan A's software for complex carbon accounting and ESG measurement and improvement. They also count on the company’s strong scientific roots and Plan A’s carbon accounting team consisting of international scientists, researchers, and experts in emissions accounting, carbon reduction, sustainability and lifecycle analysis.

Focus on further internationalisation

Opening new offices in Paris and Munich in 2021, Plan A is already well underway in its international expansion strategy, with a goal of becoming a fully global company in the next 3 years. Moreover, the local teams are continuing to grow exponentially.

Lubomila Jordanova, CEO of Plan A: "I am incredibly happy to bring HV Capital and Keen Venture Partners onboard the Plan A journey, given their stellar track record. Since the launch of Plan A, we have worked hard on making corporate sustainability a must-have attribute for any business, which wasn't a given some years ago. Now that the awareness is high and the regulatory system defined, we are firm that our advanced and automated software can support any business to quickly achieve tangible results on decarbonisation and reporting that go beyond simple carbon compensation."

Alexander Joël-Carbonell, Partner at HV Capital: "We are delighted to support Plan A to solidify its leadership position in the rapidly expanding carbon and ESG reporting market. HV Capital invests in talented entrepreneurial teams and platforms that build scalable products, with a proven go-to-market and a strong drive to positively change the world. After a thorough review, we believe Plan A is best positioned to export its offerings globally and enable decarbonisation at a scientifically impactful scale."

Briehan Burke, Principal at Keen Venture Partners: "Now more than ever, corporations need to manage their companies sustainably and report on their climate impact. They often have nowhere to turn for accurate and enterprise-ready help. Plan A's advanced data processing approach uniquely positions them to succeed and is a win-win for corporates and the planet alike."

About Plan A

Plan A is a Greentech company that builds science-based digital tools for automated carbon accounting, decarbonisation, ESG management, and reporting. The Berlin based start-up has developed an AI-driven SaaS platform for businesses that collects, processes, and analyses carbon and ESG data, creates reduction and ESG improvement plans, and automates reporting in line with key regulatory frameworks. The Plan A software solutions comply with the internationally recognised Corporate Standard of the Greenhouse Gas Protocol and are officially certified by TÜV Rheinland (September 2021).

Founded in 2017, the company has already received several awards, most recently Generali's SME EnterPRIZE Award 2021, The Europas Award 2021, the Digital Top 50 Award 2020, and the Digital Ventures Social Impact Award 2020 from the Boston Consulting Group. Following the USD 3 million seed round from Demeter, coparion and Softbank in April 2021, Plan A closed its Series A funding round in November 2021, with HV Capital and Keen Venture Partners investing an additional USD 10 million in the start-up. For more information, visit